So here I am, sitting at Las Vegas Airport waiting for the plane that’ll take me back home to Seattle after a few exhausting days at CES in Vegas… I feel worn out from all the meetings, I feel hung over from last night’s party, but most importantly, I feel like a naughty kid that got caught with his hands in the cookie jar.
Over the past few months at Artefact, I have been working on a camera concept that aims to paint a vision for where photography could go. As we were thinking about how to best start the conversation with the industry that we are looking forward to having, we came up with the idea to staging a “stealth product introduction” on the CES show floor.
Now you have to know that the concept currently is in “appearance model” stage, meaning all we have as of today is a non-working “looks-like” mock-up of the product. Nevertheless, we shot the video next to the Polaroid and Nikon booths at CES, with Fernd and Tucker asking questions to a “WVIL product manager” (played by me) about his new product.
Issara and Yaque from Dos Rios Films pulled an all-nighter to superimpose the product’s user interface onto the camera’s screen and posted the video less than 24 hours ago.
We didn’t explain that the camera is just a design concept, but offered glimpses at the our website’s URL WVIL.de that would explain the whole story.
A few hours later, the video has over 1,500 views and some commenters are crying “fake”, completely dissecting Issara’s and Yaque’s late night work… I’ll have to catch my flight now, but will see how this story unfolds after I’m off the plane.
It feels fantastic to be a naughty kid!