Pega* Design Lab still going strong

Posted on Feb 26, 2013 in Education

About eight years ago, while still working at Asus, I conceived the idea of an International Design Internship Program where we invited two foreign and one Taiwanese student to work together on regular projects and on design studies for the duration of six months.

The goal for Asus was to teach and to learn from young designers and it led to a few interesting outcomes, like the design studies around Green Asus and Asus Power, but also some successful products on the market like the Asus TLL 37 television set.

I had planned the program, then led what I called the “Asus Design Lab” for two years, and prior to leaving the company in late 2007, I trained my successor to continue to work with young international designers at Asus/Pega.

While hardly any of the products that I designed during my time at Asus are still in production, I just found out a few days ago, that the “Asus (now: Pega) Design Lab” proved to be one of the most long-lasting impacts that I have had on the organization. On February 19, Pega Design posted the above ad on Coroflot, looking to fill positions within their International Design Internship Program for the seventh year in a row!

While the bit of the text that introduces Pega Design has obviously changed quite a bit after the company spun off from Asus, I was delighted to see that the part of the ad that described the program’s vision and plan is pretty much verbatim what I had devised eight years ago.

Needless to say that I am very proud that the program is still going strong – 加油,Pega Design!

* Pega Design is a product design consultancy and a subsidiary of Pegatron, the former contract manufacturing department of Asus Computer.

Taipei Tour Guide

Posted on Dec 8, 2008 in Opinion, Travel

Originally I was supposed to go to Taiwan for business in December, but I had to postpone my trip subsequently until I finally didn’t have time anymore to embark on a flight to the South China Sea. In recent months, I was reminded of my years in Taiwan time and time again, as a few friends asked me for tourist tips when traveling to Formosa.

Taipei 101’s Shadow

Not being able to visit my “second home” this time, I went on a little “virtual tour” through my own personal tourist guide for the visitor of Taipei and compiled a pretty comprehensive list that I want to post here, grouped by different sorts of activities.

General Information

The Taiwan Tourism Bureau gives a good amount of general information, while the  website is exactly what the name suggests. One shouldn’t visit Taipei without knowing about the MRT system – a fast, cheap and bilingual (!!!) means of transportation to explore the city.

Obvious tourist attractions are the Taipei 101, (one of) the tallest buildings in the world, the Sun Yat Sen Memorial Hall, the Chiang Kai Shek Memorial Hall and the Office of the President.

Wining and Dining

Taipei is an absolute paradise when it comes to food and also offers lots of bars. As the locations are ever changing, I will here just refer to Taiwanfun, which is a pretty good source for all sorts of restaurants, pubs and clubs.

Gong Bao Chicken

My absolute favorite restaurant is Kiki – veeeery spicy Sichuan style food at a few different locations. Order some – or all – of these dishes:

  • 宮保雞丁 (“gongbao chicken” – spicy)
  • 麻婆豆腐 (“mapo tofu” – spicy)
  • 蒼蠅頭 (“fly heads” – no insects are harmed in the preparation of this dish… it’s just minced meat… veeeery spicy! Order enough rice!)
  • 老皮嫩肉 (”old skin, tender meat” – contrary to what the name suggests, a very mild vegetarian dish, made from tofu)

Even more popular, but serving food a lot more mild is the Din Tai Fung restaurant. Go to their original store on XinYi road and enjoy the best dumplings in the world!

Above the rooftops of DanShui, you’ll find the “Red Castle restaurant“… this restaurant is not inside the castle itself, but five minutes down the road and then up the hill… nice view, good coffee, good food.

If you’re craving some Italian food, go to Diamond Tony in Tian Mu, right next to Häagen Dazs. German bread? Sauerkraut? Biergarten? Go to Wendel’s Bakery & Bistro in Tian Mu!

For a real Taiwanese experience check out one of the night markets – most favorably ShiLin Night Market, close to the MRT’s red line JianTan station! As a guideline, order at least three kinds of food of which you have no clue what they actually are.


The National Palace Museum holds treasures of over 3,000 years of Chinese culture… great for a rainy day. The Taipei Fine Arts Museum always features a good mixture of Eastern and Western exhibitions. While ticket prices are low anyway, entrance is free on Saturday evenings between 5:30 and 8:30… a great way to start your evening!

Taipei Fine Arts Museum

I really like the building that Moca Taipei is located in – a former Japanese school, about 10 minutes walk away from Zhong Shan MRT station (red line). Exhibitions are often more on the local side, but I have never been disappointed. As the museum is rather small, it’s suited if you just have 1-2 hours to spend.

The Juming Museum is about an hour north of Taipei and great in the autumn, when it’s not too hot, as the most interesting sculptures are located outside.

On the opposite side of Dan Shui at the mouth of the Dan Shui River one finds the Shisanhang Museum of Archeology… it’s interesting, but a little far out and resembles more an entertainment park on the weekends with thousands of kids visiting and a night-market like atmosphere around the building.


Taipei Eye is a show that is sponsored by he CEO of Taiwan’s National Cement and Construction Company, whose passion is to promote Chinese performing arts. Chinese opera, Taiwanese aboriginal performances and puppet shows are performed and explained with English and Japanese sub(side)titles. While the ambiente is a bit cheesy and far from “authentic Chinese” Taipei Eye offers a great introduction to performing arts in the Far East. It’s a 10 minute walk north east from Shuang Lian MRT station (red line) at the corner of Zhong Shan North Road and Jinzhou Street.

National Taiwan Concert Hall has program that probably cannot compare with European cities, but offers a great mix of local Taiwanese, Asian and international performances… check out their program – I never regretted a visit!

Cloud Gate Dance Theatre is an internationally acclaimed dance group that blends Eastern and Western culture in a truly beautiful way… I’ve seen about half a dozen of their performances over the past years and never left without being deeply impressed.

U-Theatre has amazing performances that combine martial arts, dance, traditional Chinese music and confucianism into one amazing new experience… performances are rare, though.

Visit Red House for a taste of Japanese colonial architecture and some smaller shows.


If you’re up for your major Hollywood entertainment, you can go to Vieshow (formerly Warner Village) in the Xin Yi district, Living Mall Theatres (in a mall that is shaped like a giant sphere) or  Miramar Cinemas in Tian Mu / Da Zhi. Unfortunately it seems that Taipei is getting less accessible to foreigners, as some of the theaters don’t have an English website anymore.

I like the Spot movie theater (Taipei Film House) close to Zhong Shan MRT station. It is located in the former US Embassy on Zhong Shan North Road, has a nice coffee shop and a good selection of foreign non-Hollywood movies. Make sure to check with the staff whether non-English movies come with English subtitles. If you happen to be in town during the Golden Horse Film Festival, make sure to catch some arthouse films, and if not,

Live Music

The Wall is one of my favorite places in Taipei for Live Music. Riverside has a rather small stage, with mostly lesser known bands, but the quality of performances is usually very good. Even smaller is the German-owned Witchhouse that also offers an okay dinner before or during the performances.


The Yang Ming Shan National Park is just a 20-minute bus ride away from Taipei City. Take bus “Red 5”, that leaves Jian Tan MRT station every 20 minutes or so for the Park Entrance. You can ask in any hotel for maps or download relatively good bilingual ones here.

Yang Ming Shan National Park

There are really easy trails like Qing Tian Gang… essentially just a few meadows that offer a nice view on Taipei City or more difficult ones for example to Mt Qi Xing, where you’ll have to climb more than 500m… I loved it up there in Yang Ming Shan, no matter if biking or hiking.


I always found it difficult to bring something “truly Taiwanese” back home… below are four places where you might find what you’re looking for.

The Jade Market (and Flower Market) are whimsically located underneath an overpass at the intersection of RenAi Road and JianGuo Road (sometimes romanized as ChienKuo or similar).

What they are offering might be a bit on the cheesy side – check out this website for an overview.

At the Wu Fen Pu Garment District you can buy all sorts of crazy clothes for veeeery little money. Here is a good English introduction (that also talks about Shi Lin Night Market), this is an “how to get there” guide and also a brief intro to Xi Men Ding Shopping Area (西門町商圈) below. Some pictures of Wu Fen Pu here.

The Xi Men Ding Shopping Area is where the kids hang out. It reminds very much of Tokyo’s Harajuku district and has lots of “KTV’s” (karaoke clubs), eateries, fashion, music and toy stores. It’s best to get there by taking the MRT – Xi Men Station is right after Taipei Main Station.

Xi Men Ding Shopping Area

Shi Lin Night Market is the biggest and best-known night market in Taipei – see some photos here. If you decide to go there, look out for “$10 Stores” (10元)… they’ve always got crazy shit in there… take the MRT to Dan Shui, exit at Jian Tan Station and follow the signs or ask the kids…

Shi Lin Night Market

Well… this list could obviously be a lot longer and maybe one day I’ll get around to extending it!


Posted on Oct 27, 2007 in Career

When I arrived on the little island in the South China Sea in early 2001, the plan was to stay here for two or three years and then move back home…

Little did I know how charming, challenging, and life-changing the experiences that I’d make would turn out to be! I loved nearly every minute of my time here, and the few minutes that I didn’t love, I had very strong emotions on the exact opposite end of the scale…

After nearly seven years in Asia, today is my last day in Taiwan and I will – after a brief stopover in Singapore and a few weeks in Germany – begin my new job in the wild west in January 2008.

This however is at the present time beyond my horizon. The many goodbyes, and parties, and chats with old friends over the past few weeks and months make me miss this magical place already.

So, I can only say 台灣,謝謝你… 再見!
I will be back!

Asus Design Lab, Year 2

Posted on Aug 4, 2007 in Education

It is nearly two years ago, that I first talked about an International Design Internship Program at Asus and just like that, two terms of the program have come and gone.

After I had polished out the organizational bumps in the first installment (visas, travel arrangements, etc.) of the “lab”, setting up the program for a second year in a row felt a lot smoother. This time around, we had changed the approach slightly, to enable more of an “intermingling” between our staff designers and our interns and to give “labbers” more exposure to “real life product design”. The overarching structure however had proved to be successful and remained largely the same.

The class of 2007 of the Asus Design Lab was at least as good as last year’s team that worked on the Asus Power design study and helped tremendously with the design of the Asus TLL 37 television set.

The 2007 Asus Design Lab has just concluded last week and the three participants Chia-En (Taiwan), Christoph (Germany), and James (U.S.) have left. Next to Green Asus, we worked on one other design study, dubbed “Asus Toys”, that approached consumer electronics products from a more playful angle… I haven’t gotten around to adding it to the portfolio section of the site yet, but please feel free to check out the few images in the above slideshow.

So what is next for the Asus Design Lab? Spending a large part of my time on the program for the past two years, I am now ready to hand it off to a fresh mind that will hopefully help to grow the lab and make it more valuable to Asus by bringing in some new ideas!

iF Award China for the Asus V1

Posted on Feb 20, 2007 in Awards, Industrial Design

The Asus V-Series notebooks have won the iF Award China 2007… yippee!

CGU Workshops: Story-Based Design

Posted on Nov 20, 2006 in Education

I cannot believe that it’s already two and a half years ago that I have led the workshop series around Eco Design at Chang Gung University.

Eleanor and I have stayed in touch and a few months ago, we came up with the idea for a shorter series of workshops around story-based design, rooted in Chinese and Taiwanese culture.

Our conversations led to a six week long project with about 30 senior industrial design students, that was centered around three workshops and a final presentation. The task for the students, that worked in six groups, was to identify a well-known legend, historic event, story, or fairy tale, and have it inspire the design of an object.

The group did extremely well and used such stories as “Butterfly Lovers” (梁山伯與祝英台), “Tomb of Three Kings” (三王墓), and “Chang’e flies to the Moon” (嫦娥奔月) as influences for their products. At the end, it was not only the students that learned from the project, but also yours truly. Coming from a completely different cultural background, I had not heard most of the stories that were used by the students… and not only did I enjoy the cultural immersion, but also the delightful and clever designs that the groups developed – well done everyone!

On TV in Australia

Posted on May 20, 2006 in Media

Asus was recently featured on Australia’s “Business Success” TV show, with the focus of the report being on product development, and design. I was interviewed next to Asus’s chairman Jonney Shih and others… yours truly appears on the scene at about 50 seconds into the clip, and I talk about the Asus design process.

Le Figaro

Posted on Apr 30, 2006 in Media

An interview with me has been published in “Le Figaro Magazine”… I discuss the design and market positioning of our latest laptops.

Le Figaro – Questions à Markus Wierzoch

Asus Rack Server wins Taiwan Excellence Award

Posted on Feb 27, 2006 in Awards, Industrial Design

A rack server that I designed as a part of the Asus Server family has won the Taiwan Excellence Award 2006!

Asus WL 700 wins a Taiwan Excellence Award

Posted on Feb 25, 2006 in Awards, Industrial Design

A Taiwan Excellence Award for Asus’s WL 700 wireless storage router.