June 2012

World-class design for every brand

Intel’s PC Client Solution approached Carbon Design Group to help with a reference design for its 2010 Arrandale mobile processor platform.

Intel’s goal was to play up the scalability of the computing platform, by creating a product family, spanning a 13″, a 15″, and a 17″ notebook computer. Aimed at the European market, the products feature a dynamic wedge stance, as well as a duotone color scheme that plays up the asymmetry of the notebooks’ trackpad and webcam, in order to lend the products a distinct visual appearance.

I led the Carbon team of Jonas Buck, Rob Hubler and Fernd van Engelen, as we collaborated with Intel’s Jim Okuley to define the product family’s aesthetics, as well as detailed industrial design specifications.

Photo credit: Doug Evans




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