August 2006

Combining the essence of two brands

After Asus undertook a successful foray into co-branding a series of laptops with our partner Lamborghini, Andres Oyaga-Loewy and I explored a more profound fusion of the two brands’ attributes with the Asus Lamborghini VT1 desktop computer design study.

Asus’s striving for „quality“ and Lamborghini’s hallmark „speed“ inspired shapes, colors, materials and finishes of a series of sketches that were turned into illustrations and mock-ups to inspire the continuos co-branding efforts between the two firms.

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