Lights, Camera, EVIL
If you are a camera buff, the holiday season for you starts in January, when Las Vegas opens its doors for the 2013 Consumer Electronics Show, where among other things, camera manufacturers show the latest and greatest of their lineups. Simultaneously, at the concurrent PMA conference, photography experts will get together to discuss upcoming trends that will shape the industry.
One of the themes that are bound to become a hot conversation topic is the recent success of EVIL cameras (Electronic Viewfinder Interchangeable Lens) and what it means to the industry. My EVIL primer “EVIL on the Rise: The Demise of SLR Cameras?” explores the origins of these camera systems and takes a look at the opportunities EVIL offers manufacturers, professionals and prosumers.
In the report, I review the lasting advantages of Single Reflex Cameras and conclude with recommendations to manufacturers that will help them master the EVIL opportunity, and give consumers more to look forward to.
This article was first published on Artefact’s blog.