Have you ever been to Asia? And if so, did you ever watch TV there? Those noisy, neon-lit variety shows, enhanced by subtitles, picture-in-picture overlays and several other areas that are filled with brightly-colored characters…?
Well, I just happened to play a little part in one of these shows. Videoland TV – a local Taiwanese TV station dedicated a few minutes to talk about one of “my babies”: the Asus S-presso desktop computer. The product has been introduced to the market and caused quite a stir, so the product manager and I were invited to speak a little bit about the design philosophy and inspiration behind it… let’s see if you can bear the 16.7 million neon colors in the above video…
I am on tour with Asus’s marketing team to introduce our S1 notebook series to the German press at events in Düsseldorf and München. The schedule is tight, but the trip turns out to be a lot of fun, especially since the locations are spectacular: the press conferences are held on top of the Olympiaturm and the Rheinturm.
I must say that I rather enjoy the limelight and could get used to it.
The Taiwan “Design” magazine has published an article around the 2001 Braun Prize.