Big “App-ortunities” for the Camera Industry

Posted on Feb 28, 2011 in Design Strategy, Opinion, Research, Trends


Camera makers still think of the embedded software on their devices as “firmware,” whereas the mobile phone industry has taken the next step and sees their offerings as “operating systems” or “software platforms.” While it is thus still somewhat of an afterthought within cameras, software enhances the imaging-related capabilities in smartphones and sometimes turns them into the better camera. This creates a demand for the same interactivity within the digital camera arena. We believe the embedded software that comes with cameras will be more integrated with the device and it will be expandable through apps. Digital Cameras will become “smart cams.”

The full report shows you how the rise of photo-related phone apps are making them camera competitors, how more interactive camera hardware sets the stage for more complete experiences, and what ‘open source cameras’ reveal about creating more capable devices.

Big App-ortunities for the Camera Industry

Rich with examples, all Artefact Reports also include conclusions about business opportunities and exercises you can use to understand how this trend may affect your products and services.

This article was first published on Artefact’s blog.

So, what do you think?